CSR Archives - Jen Andersson

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3 Lessons I Learned from Yvon Chouinard

By | Purposeful Brands | No Comments

I was lucky enough to work for Yvon Chouinard and Patagonia in the early years of its growth in Europe.  Of all the outdoor brands I represented while living in Switzerland and afterwards through my own creative agency based in London, Patagonia was the brand all extreme outdoor sports enthusiasts aspired to be hired by.  Whether you were a ski photographer, a brand-builder or a designer. Yvon Chouinard was one of the first people I ever met with such complete clarity of vision, values and ethics, I cherish the time and the lessons I learned. There were many but three stand out. Read More