personal branding Archives - Jen Andersson

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How to Tell Your Business Story: To Be A Person Is To Have A Story

By | brand storytelling, personal brands, Purposeful Brands | No Comments

This famous quote was written many decades ago by world-famous Danish author Isak Dinesen.  Storytelling has been an instinctive part of the human race since we first developed language.  From the cave paintings of the Neanderthals, religious tomes like The Bible, to the vibrant stories of Native American Indians and other indigenous folk,  to J.K. Rowling – stories have been helping us with understanding, learning and connection.  What stories really do is help us bring meaning to something, and humanity into the work that we do,  helping us to build strong connections and empathy with others. And yet still people in business don’t seem to have any sense that to be a ‘person’ – i.e. to have a reputation – is to have a story. Read More