purpose Archives - Jen Andersson

6 things SMEs can do to help themselves survive Brexit

By | Connection | No Comments

Yesterday I attended the 6 weekly meeting of my local business club. Unsurprisingly what was on everyone’s mind was how to survive Brexit.  In addition to our usual presentations and discussions, it seems sensible to break out in to small groups to look at exactly how leaving the EU was going to impact each of our businesses and brainstorm suggestions as to what we could do. Read More

Speakers at The Purposeful Enterprise Summit

What is the role of purpose in the future of business?

By | business models, purpose, Purposeful Brands | One Comment

What do we understand by the idea of ‘purposeful enterprise’? Why purposeful and why now? Purpose is something that comes and goes in the business fashionability stakes but there’s no doubt that there is a new interest in the idea of it having a role to play right now in the future of business.

As a brand consultant for the first 20 years of my career almost all the challenges placed before me and my teams by business came down to two questions. How can we be bigger? How can we be better? Those questions could be answered through brand communications and marketing strategies for growth, clever product development, corporate social responsibility and latterly, sustainability strategies. Read More

Speakers at The Purposeful Enterprise Summit

What’s the purpose of Purpose?

By | Connection, Purposeful Brands | No Comments

One of the interesting side discussions that has emerged from curating a series of expert interviews for The Purposeful Enterprise Summit is whether we all have an individual ‘purpose’ or not? Whether everyone can embrace a sense of purpose to the same degree and if not, why not? It may not be directly about purposeful enterprise as such but then all businesses are made up of people, so it gets space in the conversations.

Purpose comes in and out of fashion in business.  But having a personal purpose is a subject of huge discussion. What is purpose and what isn’t it?  Do we really all have a special ‘purpose’ to fulfil here on Earth? Something that remains mysteriously hidden to us a lot of the time – or at least it does to me? Is there really an infinite possibility for each individual in discovering their ‘why’? Read More

Personal Resilience

The 4 Pillars of Personal Resilience

By | Resilience | 2 Comments

Everyone thinks about something different when they hear the word Resilience. If you’re in sustainability and corporate management, you think about  your company’s resilience and its ability to withstand changes in the economic environment. If you’re a sportsman, you might think about endurance first or your body’s ability to recover from muscle strain. But for most of us, resilience can best be described as bounce-back-ability. It’s the capacity to recover quickly from difficulties, the ability to adapt to life’s adversities and cope with the stress of everyday living.

Stress and reversals of fortune are no strangers to an entrepreneur or change-maker. When you are trying to support or effect change on a daily basis, you meet with more setbacks than most. Added to our daily struggle with things like family or relationship problems, health problems, or general financial worries, change-makers need to pay more attention than most to their personal resilience. Read More