startups Archives - Jen Andersson

Giving a TED Talk is a great boost for an entrepreneur pitching for investment

How to prepare a pitch for investment

By | communication | No Comments

If you are an ambitious entrepreneur with growth plans, at some point you will most likely have to go looking for investment to grow and expand.  When you do, you will have to produce an investment deck and a pitch presentation.  In a few short hours I’m off to London to help train another group of great start-ups in the art of pitching for investment. It’s something I do regularly and thoroughly enjoy, not only because I love hearing new business concepts, but I know I can help each entrepreneur refine and hone a successful pitch.  How do you create a successful pitch for investment? Read More

10 Really Unfair Advantages that Build Brands

By | Connected Businesses, Purposeful Brands | One Comment

When you first sit down to create your business model, one of the key components you are looking for are strategic ‘unfair’ advantages.  Things that will help your brand stand out from day one, and make faster connection with customers. Defining what IS a really unfair advantage for your new brand, or the brand you want to revitalise, is critical to success. Here are my top 10 really ‘unfair’ advantages for you to aim for:- Read More