startups Archives - Jen Andersson

10 Really Unfair Advantages that Build Brands

By | Connected Businesses, Purposeful Brands | One Comment

When you first sit down to create your business model, one of the key components you are looking for are strategic ‘unfair’ advantages.  Things that will help your brand stand out from day one, and make faster connection with customers. Defining what IS a really unfair advantage for your new brand, or the brand you want to revitalise, is critical to success. Here are my top 10 really ‘unfair’ advantages for you to aim for:- Read More