CREATIVE STRATEGIST

I help curate creative, innovative strategies and cultures for businesses who aspire to be part of a regenerative future for people and planet.

If you’re going to create a future in which generations yet to come can thrive, you have to know how to curate the kind of future life requires. My work of the past three and a half decades has uncovered a comprehensive framework that guides me through the complexity of charting a course into the uncertain future. My research of the past five years, especially into biomimicry and life sustaining systems, has found a set of values, patterns and methods used by all living systems. These frameworks and patterns help curate and design regenerative cultures, brand strategy, strategic narratives, innovation programmes, product development, business model design, and even employee engagement practices.

Only by aligning with the life-enhancing systems of nature which have sustained our planet’s ecosystems for millions of years, can we hope to regenerate our natural humanity, creativity, ingenuity and innovative capacity at the levels required to design a regenerative future.”

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jen_andersson_favicon_smallCreative Strategy

I guide individuals, groups, communities and organisations who face questions, challenges, transitions and change.

If you are stuck, I will work with you to get you unstuck. Whatever your challenge, I will help you gain clarity and develop creative solutions to the  problem you face.

I use flexible and empowering frameworks to research, document, and generate ideas, develop solutions and implement actions for many business challenges.  These include Theory U, a tried and tested creative change management process which was initially developed by a team at MIT, Boston; the Three Horizons Model for future innovation; The Art of Hosting and my own methodologies developed over decades of developing creative communications strategies for global brands.

jen_andersson_favicon_smallThree Horizons Innovation

Having a clear, compelling story about where your organisation is headed is a critical strategy to engage important and valued rights holders.

In a world overloaded with data and information, fear and uncertainty, a clear strategic narrative helps us predict outcomes making us feel safer. It more certainty which supports critical decision-making.  It builds brand reputation, value and equity.

It plays a strong role in making people feel valued, securing loyalty in employees and customers alike.  A well communicated strategic narrative helps us understand how our work matters and makes a difference.

In times of constant change, volatility and uncertainty, strategic narratives about the pathway towards the organisation’s future are critical to manage morale, commitment, and engagement.

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jen_andersson_favicon_smallResearch, Insights & Reports

Sometimes, in order to create new compelling narratives, or carve out persuasive, stand-out position of difference, we need new insights.  I carry out extensive research into emerging areas of potential innovation for the future of your organisation, before joining the dots to shape a new and exciting strategy you can feel confident in.

I also work with both brands and agencies to produce themes, narratives, key messages, and content strategy to inform both online and offline content development for corporate social and environmental responsibility programmes and sustainability/regenerative strategies.

My reports often support the development of key Thought Leadership programmes for CEOs and Founders.

jen_andersson_favicon_smallSpeaker Training

Do you want to be an authentic, engaging and persuasive speaker?

Do you have a responsibility to represent your company with authority, confidence and clarity, in order to influence important change?

Are you an activist CEO or Founder who is on a mission to build a sustainable future for people and planet?

I have trained hundreds of CEOs, activists and founders in transformative public speaking; helping them to build irreplaceable trust and empathy with audiences around the world.  I have supported many leaders through giving their first ever TED talk.

I also support teams and groups to communicate with honour, integrity and love using the 12 foundational methods for empathetic communications.

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