Kids Company Archives - Jen Andersson

What the demise of Brand Batmanghelidjh means for social enterprise brand builders

By | Social Enterprise | No Comments

As the drama surrounding the failure of Camilla Batmanghelidjh’s Kids Company rumbles on, I’ve been thinking about what characterised both the success and failure of this organisation as a brand, and the leadership model it represents. What happens when a much needed disruptor brand fails in integrity as it seems Kids Company may have done? Why was this challenger brand so successful initially in a world comprised of very sincere, staid, hard-working charities that toe the line and get a lot less funding? Read More