media interview technique Archives - Jen Andersson

5 Tips for CEOs Building A Personal Brand

By | personal brands | No Comments

Having a strong, clearly articulated brand where the values it embodies are easy to understand and are lived throughout the organisation, is one of the most important factors in building connection and trust with customers. There are many companies who understand and execute this really well, like Patagonia or Timberland. There are plenty of social enterprises and charities that really invest in their brands. But there is another strategy that is increasingly used by organisations to bolster trust and that is developing the personal brands of their directors or leaders. Read More