speaking Archives - Jen Andersson

How to write a talk with an idea worth spreading

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Yesterday I was invited to speak at my local chamber of commerce to a group of invited business people about the power of speaking as a communication tool, and in particular the value of TED-style talks for small business. A TED-style talk is one with an idea worth spreading – so says Chris Anderson, founder of the world-renowned event series.  A high percentage of businesses in CoCs are service businesses so I wanted to illustrate how this kind of business can find an ‘idea worth spreading’ as well as the many academics, authors, researchers and scientists who we often see on the stage at TED. One of the great benefits of the rise of TED and the power of the internet has been the enormous renaissance in speaking. There are now so many more opportunities to put your business in front of others. An idea worth spreading is a talk worth considering to promote your business! Read More

What to do when things go wrong with your keynote speech

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This week I was giving a keynote speech at an international conference called Sustainable Brands in Copenhagen. The founder of the conference, KoAnn Vikoren Skrzyniarz is a remarkable women gifted with a mission to bring sustainability practitioners around the world together to explore and celebrate ways in which global brands are addressing the issues the world faces. I felt completely privileged to be a part of this wonderful family of people, and very committed to trying to do my best there. Not just for myself, but for her and the people that would give me 1.5 hours of their time.

But all was not going to go according to plan…… Read More