Category Archives: personal brands

5 Tips for CEOs Building A Personal Brand

By | personal brands | No Comments

Having a strong, clearly articulated brand where the values it embodies are easy to understand and are lived throughout the organisation, is one of the most important factors in building connection and trust with customers. There are many companies who understand and execute this really well, like Patagonia or Timberland. There are plenty of social enterprises and charities that really invest in their brands. But there is another strategy that is increasingly used by organisations to bolster trust and that is developing the personal brands of their directors or leaders. Read More

How to Tell Your Business Story: To Be A Person Is To Have A Story

By | brand storytelling, personal brands, Purposeful Brands | No Comments

This famous quote was written many decades ago by world-famous Danish author Isak Dinesen.  Storytelling has been an instinctive part of the human race since we first developed language.  From the cave paintings of the Neanderthals, religious tomes like The Bible, to the vibrant stories of Native American Indians and other indigenous folk,  to J.K. Rowling – stories have been helping us with understanding, learning and connection.  What stories really do is help us bring meaning to something, and humanity into the work that we do,  helping us to build strong connections and empathy with others. And yet still people in business don’t seem to have any sense that to be a ‘person’ – i.e. to have a reputation – is to have a story. Read More